A Caballo Regalado

The gift experience starts before the package is opened.

An online gift store built on Empretienda, combining catalog, brand identity and a direct path from discovery to purchase.

The challenge

Present products with personality and reduce friction between finding an idea, choosing it and completing the purchase.

My approach

Store setup and evolution in Empretienda, catalog organization, brand content and responsive experience refinements.

Areas of work

• Empretienda store
• Catalog and categories
• Commercial content and identity
• Mobile experience

The supplied custom URL is not currently resolving, so the link uses the active public store hosted by Empretienda.